Marketing and Enrollment Services
The Office of University Online Education Services provides tiered marketing and enrollment services to support fully online programs. We work collaboratively with Provosts and their teams to allocate resources; ensuring that efforts are aligned with unit-spanning strategic priorities. These services are designed to assist academic leadership in increasing program visibility, improving prospective student engagement, and optimizing the enrollment process, ultimately supporting program growth and success in the competitive online education landscape.
Marketing - Tier 1 - Base Level Support
UOES is responsible for a comprehensive website showcasing Rutgers University's full portfolio of fully online degree and for-credit stand-alone certificate programs. This centralized resource is designed to meet the critical information needs of prospective students. The new site will launch Fall 2024.
Key features
- Comprehensive listing of all fully online programs across Rutgers
- Consistent presentation of crucial program information
- Direct links to individual program pages for more details
- Regular updates to ensure accuracy and inclusion of new programs
Benefits
- Increased visibility and accessibility of online offerings to potential students
- Provides a unified, professional presentation of Rutgers' online education options
- Streamlines the information-gathering process for prospective students
- Supports recruitment efforts by offering a central point of discovery
Our office ensures that Rutgers' online programs are easily discoverable and that prospective students can quickly access the information they need to make informed decisions. This service aligns with best practices in online education marketing and supports the growth and success of online programs across the university.
Marketing - Tier 2 - Program Specific
We offer targeted marketing support for select fully online programs at Rutgers University. We work with Provosts and their teams to allocate this premium service. Through our partnership with a third-party vendor, we provide a robust suite of marketing services designed to increase visibility and attract prospective students to online programs. While our vendor also promotes the overall "Rutgers Online" brand, the primary focus is on driving interest and enrollment in specific programs.
Key features
- Social media marketing and management
- Strategic ad placements across various platforms
- Search Engine Optimization (SEO) for program pages
- Content marketing to highlight program strengths and outcomes
Benefits
- Increased visibility for selected programs in a competitive online education market
- Provided data-driven marketing strategies tailored to each program's needs
- Increased potential for inquiries and enrollments
- Supports chancellor-led unit strategic goals
By offering this specialized marketing service, we aim to boost the success of online programs, contributing to the growth and reputation of Rutgers' online education offerings.
Student Enrollment Services
The Office of University Online Education Services provides tiered support for student enrollment in fully online programs, tailored to meet the diverse needs of academic units across Rutgers University.
Base Level
Through the centralized Rutgers Online website, we collect and distribute Requests for Information (RFIs) to individual programs for follow-up. This ensures that all inquiries are promptly addressed, supporting program recruitment efforts.
Tier 2
Through our partnership with a third-party vendor, UOES offers enrollment services from initial inquiry through to census for select fully online degree programs. We work collaboratively with Provosts and their teams to allocate this premium service to ensure alignment with unit-spanning strategic priorities.
